What I’ve Been Up To Lately — Online Learning, Landing Pages, and the State of HCM
It’s been quiet around here. It’s about to get louder. In the meantime, if you’re looking for some B2B marketing and social media content to digest — here’s what I’ve been up to lately.
Be a Better Marketer: 10 Great Sites for Online Learning
I put together this list of 10 of my favorite sites (and then some) for free or very affordable continuing education online. If you’re a learning junkie like I am, you’ll want to dive right in. Check out the list on Business 2 Community.
B2B Events Don’t Have To Be Boring
I work for The Starr Conspiracy. We threw a party for an HR conference in Vegas once that was like the El Guapo of conference parties. My coworker came back and only said this about the party: “Lizzie, HR people took their tops off. I think there was an ice sculpture.” The team at The Starr Conspiracy put together this “hit list” for great B2B events. If you want to learn from the pros, check out the post on Business 2 Community.
Putting Drive Into Gear — Executing On Your Company’s Obsession to Achieve Market Supremacy
Friends TSC founder Bret Starr and LAROCQUE founder George LaRocque put on this webinar recently about discovering and harnessing your company’s obsession to find your key differentiator and set yourself apart in business. Make sure you check out the webinar deck and recording on Slideshare — you’ll be glad you did.
The State of HCM
The Starr Conspiracy and Brandon Hall Group got together recently to dissect the top 7 trends impacting HCM with a white paper and coordinating webinar. Even if you’re not in the HCM space, check out how The Starr Conspiracy executed the campaign as an example of how B2B content marketing doesn’t have to be boring.
To push the campaign further, we put together an interactive infographic you should definitely see on the consumerification of technology and the impact on enterprise HCM software.
B2B Landing Page Best Practices
I wrote a 3-part series on B2B landing page best practices on The Starr Conspiracy blog last week. Check ‘em out if you’re interested in the topic:
The Content Marketing Mix
And finally, check out this infographic we put together on the content marketing mix — how to choose the right types of content for the respective stages of the buying process. If you’re a B2B marketer, check out this cheat sheet and jump right to developing content that works. Check out the post on Social Media Today as well.
I’ll be back! Thanks.