Quit Abusing Social Media: A Treaty Between Marketers And The “Target Audience”
Part of my job is to manage paid social media placements and advertisements for clients. Sometimes tiny riots arise on Facebook, Twitter, LinkedIn … the majority of which are from users who don’t want…
Get More Out Of Twitter, Facebook, and LinkedIn With @LRuettimann and @JenniferMcClure
Jennifer McClure and Laurie Ruettimann are like the Beatrix Kiddo badasses ruling at the intersection of HR and social media. That means if you happen to work in HR or recruiting, they can…
JELL-O’s #FML Social Campaign Conflict
If you haven’t seen JELL-O’s #FML campaign yet, you’re in for a treat. Just in case you’re unfamiliar, the #FML hashtag is used on Twitter to say “F my life” — usually about “first world…
In B2B Social Media, Likes Are Cheap, Shares Are Golden
Today’s guest post is from Oktopost co-founder Daniel Kushner. Stop! Before you put that little widget on your corporate blog that enables people to “Like” your post, there may be a better alternative….
Twitter Outperforms Facebook and LinkedIn 9 to 1 for Lead Generation
Dudes, this week, I was over at Social Media Today talking about Twitter for lead generation. Check out the full story here. In my corner of the B2B marketing universe, I often hear…
5 Tips for Better B2B Landing Pages
Landing pages and B2B content marketing go together like ramalamalama ke dingadedingdedong. 68 percent of B2B marketers rely on landing pages to gain new sales leads, but only 48 percent of marketers build…
The Best Things I Read and Saw This Week: Social Media Infographics
I’m in the “I don’t think you know what that word means” phase with today’s infographics. I feel like Alanis Morissette got her hands on yet another word that will be forever misinterpreted….
5 Benefits of Facebook for B2B Marketers
I’m a huge fan of Facebook for B2B marketing. I’ve recently heard from a few marketers that have dismissed Facebook in their B2B social strategy and have cited LinkedIn and Twitter as the networks…
Why Should B2B Marketers Invest In Social Media?
The recent Cone Business Study on social media reported 93 percent of customers expected companies to have a presence on social media. 85 percent expected companies to interact with them through social media….
Employment Branding Stats and Best Practices
I’m fascinated by employer branding. I work for an agency that has unlimited PTO, ping pong, a fully-stocked liquor cart and flexible work schedules and our employer brand still isn’t defined by perks….
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