B2B Social Media Tools: Get Pocket for Content Aggregation

When you’re choosing tools for B2B social media measurement … I recommend choosing lightweight vs. heavyweight. Choose agile, affordable and eager. Choose the underdog with something to prove — the company committed to continued improvement.

I love to read. I read a book in a day once a week and I leap tall buildings … just kidding.

There’s something about print books that I’ll never get over. Something to have and hold and mark up with a pen. Something to pretend I wrote with a constant, tangible reminder that I didn’t. Something that has to be enjoyed disconnected from the rest of the world/Internet. Something that is best done outside.

Reading online is cool too.

I subscribe to a grotesque number of blogs. You would shame me if you knew the real amount. I can’t go a full day without seeing that little (1000+) icon next to each category — despite hitting “mark all as read” at least every other day.

The Internet can be a beautiful place. It can also be a hideous one. I can’t read all of the posts that get shared from FlipBoard, my blog reader in Feedly or links from social media with killer headlines and/or an interesting image. That’s really all it takes, if I’m being honest. A great headline and anything other than a standard stock photo — I’m in for the next 500 words if you give me that much.

But since it’s impossible to keep up with all of the content you come across in this constantly connected world, I use the free, beyond-bookmarking service Pocket — formerly Read It Later. You can use Pocket too. Here’s why you should.

Find great articles you don’t have time to read and save them to your Pocket for later.

You can save articles to Pocket with one click from where you read content most:

• Browser extensions for Google Chrome,  Firefox and Safari
• Apps for Android
• Apps for iPhone and iPad

When you find something you want to read later, click the Pocket extension on your browser and your article is saved for you to revisit when you have some time to spare.

Read your articles later from Pocket’s easy-to-use interface

It’s so easy to read, archive or organize your content with tags from Pocket’s super-simple interface. The apps for iPad and iPhone are easy to use and share from. Like all of the other tools we’ve talked about, Pocket does one thing: The thing it promises to do … and it does it well.

So check out Pocket — to store all of that content you want to share later when you’re putting together editorial calendars or scheduling messages … check it out to feed your brain with a healthy dose of perspective.

Also, I know you’re dying to read that article above, so here it is — How to Read Faster: Bill Cosby’s Three Proven Strategies.

Learn more about Pocket in this writeup from The Next Web.