When you’re choosing tools for B2B social media measurement … I recommend choosing lightweight vs. heavyweight. Choose agile, affordable and eager. Choose the underdog with something to prove — the company committed to continued improvement.
I follow a lot of blogs. And I read them all. At the very least, I skim every headline of thousands of posts a day — on every topic in the realm of marketing, design, startup culture, HR … everything I can get my hands on that interests me. I used to use Google Reader. That’s still a good platform for one thing — searching through all of the blogs you subscribe to for a specific topic.
I happened upon the social news app Flipboard a long time ago. I loved it. It changed the way I consumed the digital content I read daily. I still check it out from time to time. But Flipboard turned me on to Feedly, and Feedly just really gets me.
Find killer content and keep it all organized
Feedly imports my Google Reader, makes recommendations for content I will (and do usually) enjoy, and let’s me easily organize the posts I want to keep saved or the blogs I want to subscribe to.
User experience on mobile and tablets
The user experience and interface design of Feedly is seriously delightful. The browser-based version is great, it’s easy to use, beautiful, interactive … but Feedly really shines as an app on mobile devices and tablets.
You can easily dig through a pile of posts that would make your momma cry with a couple of swipes across the screen. The visual display is stunning and it’s so easy to use, it’s almost too easy [shifty eyes].
Take all that content you’re falling back in love with and share it seamlessly through Buffer
Buffer and Feedly recently joined forces. I don’t want to go on and on … but let’s just say as easy and beautiful as Feedly is for reading and finding new content, Buffer is every bit as much of a game-changer for sharing that content to your social media profiles. If you don’t use Buffer (because I haven’t convinced you yet) — you can easily share to any social channels or email it to a friend or colleague.
I love it when the world makes sense.
You can read more about the integration here.