I am a terrible blogger. Truly. I break all the rules all the time. But I haven’t been doing nothing lately. So I figured I would share a few recent posts from The Starr Conspiracy blog, where I’ve been doing a daily brain dump on B2B marketing.
3 B2B Marketing Mistakes You Might Have Already Made in 2014
We’re just a few days into a brand new, fresh year. You have a blank marketing slate for 2014. You may have already made a few mistakes on your personal New Year’s resolutions already (don’t feel bad, pie is delicious), but you don’t have to make these marketing mistakes in 2014. Read the full post on The Starr Conspiracy blog.
How to Keep Your Top Talent: The Importance of the eNPS
Two years ago, Fred Reichheld released The Ultimate Question 2.0 — a business book about the concept of theNet Promoter Score and how it can change your business. Here at The Starr Conspiracy, we take Net Promoter Score as a way to measure client and employee satisfaction very seriously. The concept for the NPS was originally suggested by Reichheld in 2003, when he called it, “the one number you need to grow.” Read the full post on The Starr Conspiracy blog.
7 B2B Brands Getting Native Advertising Right
Native advertising has been making big moves in digital advertising, but there is still a lot of confusion around whether or not native ads will be regulated and monitored in the same way. And not all consumers have decided how they feel about the format. Read the full post on The Starr Conspiracy blog.
Why Content Marketing Needs Native Advertising
Native advertising needs great content. Great content needs eyeballs. No matter what, one thing stays the same: Marketing practices are only as good as the marketers who utilize them. It’s true about email marketing — which can either leave consumers feeling valued or abused … it’s true about rich media ads, blogging, etc. Read the full post on The Starr Conspiracy blog.